James founded Birguid in 2015. His vision was to create an advisory firm that delivered research and strategy that were easy to understand, roll out and over time deliver impeccable results. Strategic simplicity aided by actionable insights were words that echoed in his mind as he engaged potential clients and built Birguid. The results have been encouraging and he looks forward to the future with enthusiasm.

Prior to founding Birguid, James worked in the management consulting sector in the fields of strategic research, and business, brand and customer strategy development, rollout, and evaluation.