Throughout 2018, there has been a lot of speculation on the oversaturation and subsequent decline of interest in South Africa’s craft beer market. The market has changed over years characterised by an increase in competition, improved beer quality and the implementation of innovative practises to maintain market success.
With the hype in craft beer spreading at a national level, established microbreweries will have to expand their production capacity to tap into those opportunities, thus steadily shifting to mainstream beer. Corporate beer producers on the other hand have resorted to acquiring struggling craft beer brands and businesses to tap into the niche market through already established craft beer brands .
Our research uncovers the latest market trends and future potential of the craft beer market in South Africa with the aim of enabling market participants and investors to identify and understand competitive threats and make informed, viable decisions.